Cutting Through the Hype of Supplement Ads – No Punches Pulled

‘ll start with the bottom line: you don’t NEED supplements to burn fat or build muscle. The human body can function and make excellent athletic progress on nothing but quality food and proper training.

But you CAN use supplements to help the process along faster. The real key is knowing what works, what is garbage, and when an advertiser is simply trying to take your money.

Let me put it this way…in a recent muscle magazine, I counted 120 pages of full-page (in some cases 3 to 6 page), high-powered supplement ads. If you were to buy all these products, you’d be laughing all the way to the bank…laughing maniacally, because you’d have to rob it in order to pay for all those supplements!

There ARE good supplement manufacturers who make good products…they put in what they say they’re putting in and don’t try to fool you with advertising. But this article is about the BAD ones and it’s more fun to talk about them…

So what sneaky tricks do advertisers use to separate you from your money?

1. Unprovable Testimonials

How many times have you seen testimonials like “I lost 10 pounds in a week” or “I gained 20 pounds of muscle in a month.” These testimonials prey upon the desire in all of us for fast and easy results. Who wouldn’t want results this quickly? After all, if this person did it, I should get those same results too, right?

To me, this is like a car commercial that uses special effects to catch your attention then has an official disclaimer like “car should not be driven underwater” or “does not imply resistance to meteor strikes.” It looks and sounds cool but you know it’s just not real – you want to believe but…

And believe me, I would LOVE to think that results like this are possible with just a supplement. But how do you prove that those results even happened? You can’t. How do you prove it was due to that supplement? You can’t. How do you know the person wasn’t “on” something? You can’t. And how do you get your money back when it doesn’t work? You can’t.

About 10 years ago, I did an experiment on myself to see just how Genf20 Plus consumer results much weight I could gain in a week (keep in mind, I was just aiming for total bodyweight, which includes muscle, water and fat). By going on a very strict diet and training program for 2 weeks then completely reversing everything and loading up, I was able to gain 25 pounds of bodyweight in 7 days. And I owed it all to the incredible new supplement I was taking called Hydrogen Dioxide (a.k.a. H2O).